Privacy Policy

1. Data Controller

Identity: Ignacio Hernández García (Studio Ideago)
Tax ID (NIF): 60706797E
Address: Calle Aurelio Espinosa 1, 39012 Santander, Cantabria, Spain
Contact email: info@studioideago.com
Website: studioideago.com

2. Data We Collect

We only collect data when you actively provide it to us or when you browse the site:

Data	Source	Purpose
Name and email	Contact form / newsletter	To reply to your enquiry or send the newsletter
Company (optional)	Contact form	To better understand your enquiry
IP address	Web server	Security and technical analysis
Browsing data (cookies)	Google Analytics	Anonymised site usage statistics

We do not collect sensitive data (health, ideology, ethnic origin, etc.).

3. Legal Basis for Processing

• Performance of a contract or pre-contract — when managing your enquiry or project.
• Consent — when you subscribe to the newsletter or accept analytical cookies.
• Legitimate interest — for internal site usage statistics.
• Legal obligation — when regulations require us to retain certain records.

4. Purpose of Processing

• To respond to enquiries received via the contact form.
• To send the "The Ideago Brief" newsletter to subscribers.
• To improve site experience and performance through anonymised statistics.
• To comply with applicable legal obligations.

5. Data Retention

We retain your data only for as long as necessary to fulfil the purpose for which it was collected:

• Contact form: until your enquiry is resolved and, if a commercial relationship exists, for the duration of that relationship plus 5 years.
• Newsletter: for as long as your subscription is active. You can unsubscribe at any time.
• Browsing data: 26 months (standard Google Analytics 4 retention period).

6. Recipients and International Transfers

We share data only with the following trusted providers, under GDPR-compliant data processing agreements:

• Mailchimp (Intuit Inc.) — newsletter management. US servers under Standard Contractual Clauses.
• Google LLC — Google Analytics 4 (site statistics) and Google Workspace (email). Operate under the EU Standard Contractual Clauses.
• Automattic Inc. (WordPress / Akismet) — site platform and spam filter.

We do not sell, rent, or share your data with third parties for commercial purposes.

7. Your Rights

As a user residing in the European Economic Area, you have the right to:

• Access: know what data we hold about you.
• Rectification: correct inaccurate or incomplete data.
• Erasure: request deletion of your data ("right to be forgotten").
• Restriction of processing: ask us to suspend the use of your data.
• Portability: receive your data in a structured, machine-readable format.
• Objection: object to processing based on legitimate interest.
• Withdrawal of consent at any time, without retroactive effect.

To exercise any of these rights, email us at info@studioideago.com with the subject "GDPR Rights". We respond within a maximum of 30 days. You can also lodge a complaint with the Spanish Data Protection Agency (AEPD).

8. Cookies

This site uses cookies. For detailed information about which cookies we use and how to manage them, please see our Cookie Policy.

9. Security

We apply appropriate technical and organisational measures to protect your data against unauthorised access, loss or disclosure: SSL/TLS encryption, restricted system access, strong passwords, and regular software updates.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page always reflects the current version. We recommend reviewing it periodically.