From brand concept to a recognized name in the Spanish wellness market, with a paid media engine generating consistent returns.
The situation
A wellness startup had a strong founding story and a differentiated product — but zero brand presence. They were growing through word of mouth alone, with no visual identity, no digital channels, and no way to explain what made them different from the noise in the wellness market. They came to us before launch, which is both the best and hardest position to be in: everything needed to be built from scratch.
Our approach
Name positioning, logo system, visual language, brand voice and tone guidelines. Built to work across digital, packaging, and social media.
Content architecture, SEO-ready copy, and a site designed to convert first-time visitors into buyers.
Prospecting and retargeting campaigns across Google Search, Display, and Meta. Full-funnel approach from awareness to purchase.
Ongoing monthly sessions covering performance review, content planning, competitive landscape, and growth priorities.
Results
How it happened
Deep-dive into the market, competitors, and target audience. Brand identity developed and approved.
Site launched with SEO foundation. First paid campaigns go live with small test budget.
Campaign performance analyzed, creative rotated, audiences refined. ROAS improves month over month.
Consistent monthly consulting. Budget scaled as ROAS stabilizes. New channels explored.
"We came in with a vision and left with a brand — and a real customer acquisition strategy. The consulting work changed how we think about our business at every level."— Co-founder, Wellness Brand — Spain
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