AI-powered content automation, paid social strategy, and Shopify CRO — aligned into a single growth engine.
The situation
Lumari Studio had strong brand awareness — 180K Instagram followers — but Meta CPAs had risen 40% YoY, their creative team could only produce 3–4 ad variants per week, and their Shopify store converted at just 1.4%. They came to Studio Ideago to scale paid social profitably without multiplying headcount.
Our approach
A custom AI Crew workflow handled the full content pipeline end-to-end: researching angles, generating ad copy, drafting UGC scripts, and producing caption packs. Output went from 4 to 17 creative variants per week with the same 3-person team.
We rebuilt the account with an Advantage+ Shopping Campaign for retargeting and a broad ASC for prospecting. Meta CAPI recovered 34% of previously unattributed purchases. Creative velocity was the key lever: 3-day tests at scale, winning hooks identified in 72 hours.
Full funnel audit via Hotjar. Product page redesign, checkout simplification (2 steps removed), and mobile speed optimisation (LCP 4.8s → 1.9s) lifted CVR from 1.4% to 2.6% in 60 days.
Klaviyo flow rebuild took an inactive 38K list from 12% to 31% open rate, creating a retention engine to complement paid acquisition.
Results
How it happened
Custom workflow deployed: audience research, ad copy generation, UGC scripting, caption packs — all automated.
Account restructured with ASC + Advantage+, CAPI implemented, broad targeting enabled.
Hotjar audit, product page redesign, checkout simplification, LCP optimisation.
Klaviyo flows rebuilt: welcome, abandoned cart, win-back. Open rate tripled.
"We stopped guessing what content would work and started knowing. Studio Ideago's AI Crew gave us the creative volume to actually learn at speed — and the Meta strategy gave us the structure to spend that learning efficiently."— Head of Growth, Lumari Studio
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