Some of our deepest work happens when we step inside a company — not just advise from outside. This is what multi-year marketing leadership looks like in practice.
The situation
A growing Salesforce consultancy had built a strong technical reputation through delivery — but had no marketing infrastructure to translate that expertise into market presence. Almost all new business came from referrals, the team had no consistent thought leadership, and competitors with weaker capabilities were winning deals simply by being more visible. The founder knew they needed marketing but didn't just want campaigns — they needed someone who could own and build the function from the inside.
Our approach
Strategy, team structure, toolstack, and processes. From zero to a functioning marketing department capable of generating and nurturing demand independently.
Blog, LinkedIn presence, case studies, webinars, and whitepapers. Positioning the team as genuine Salesforce experts — not just implementation partners.
Google Ads and LinkedIn Ads targeting Salesforce decision-makers in Spain and LATAM. Event sponsorships and Salesforce ecosystem co-marketing.
Leveraged Salesforce's partner ecosystem for co-marketing, joint events, and AppExchange visibility. Awards and recognition strategy.
Results
How it happened
Marketing audit, brand positioning, toolstack setup. First content pieces published. Team structure defined.
Content calendar running. First paid campaigns live. Salesforce partner co-marketing activated.
LATAM content and campaigns launched. Awards strategy executed. Marketing team expanded and trained.
Company recognized as one of the leading Salesforce partners in the region. Inbound pipeline running consistently.
"Having someone who understood both Salesforce and marketing gave us an edge we had never had before. The company grew in ways that surprised even us."— CEO, Salesforce Consultancy — Spain
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