Marketing & Advertising Agency Spain 2+ years · Ongoing

The Agency That Needed Better Marketing: Paid Ads, CRM, and Strategy for a Growing Digital Agency

Classic cobbler's children problem. A talented digital marketing agency had no consistent marketing for itself. We fixed that.

2× client acquisition within 12 months of starting the engagement
Marketing Strategy Google Ads CRM Lead Generation
Marketing & Advertising Agency

The challenge

A well-established digital marketing agency in Spain was delivering great results for clients — but struggling to grow its own business. They had no CRM to track prospects, no paid acquisition strategy, and their new business development was entirely reactive. The team was talented but too busy with client delivery to think systematically about their own growth. Ironically, they knew exactly what they should be doing — they just needed someone external to make them do it.

What we built together

Marketing & growth audit

Full review of the agency's positioning, sales process, current inbound channels, and competitive landscape. Clear diagnosis of the biggest growth levers.

CRM implementation

Set up a CRM to track every prospect, proposal, and deal. Sales pipeline visibility from first contact to signed contract. No more leads lost in email threads.

Google Ads for lead generation

Targeted campaigns aimed at SMBs and mid-size companies in Spain searching for marketing support. Campaigns generating consistent demo requests.

Monthly marketing consulting

Monthly strategy sessions covering pipeline review, content planning, new service positioning, and campaign performance. An external brain for their own business.

The numbers

Client acquisition rate (12 months)
100%
New business tracked in CRM
−35%
Sales cycle length after CRM
2+
Years of ongoing partnership

The process

Month 1

Audit & Quick Wins

Full marketing audit completed. CRM selected and configured. First Google Ads campaigns ready to launch.

Month 2–3

Systems Live

CRM operational, tracking all incoming leads. Paid campaigns running and generating first demo requests.

Month 4–6

Optimization

Campaigns refined based on lead quality feedback. Sales process improved with CRM data. Monthly consulting rhythm established.

Month 7+

Consistent Growth

Predictable lead volume from paid channels. New service lines promoted via campaigns. Agency team increasingly confident in their own marketing.

"We advise clients on marketing all day — but our own was a complete mess. Now we have systems that work even when the whole team is heads-down on delivery. It changed how we run the business."
— Managing Director, Digital Marketing Agency — Spain
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