How to make Google and Alexa fall in love with your website.
Picture this: you’re cooking with dough-covered hands and shout, “Hey Google, what’s the best marketing agency in Spain?” And boom! Your website is the first result. Dream? Nope. Strategy. Welcome to the world of voice search, where users don’t type—they talk. And your website better be ready to listen (and answer with flair).
This guide will teach you how to optimize your site for voice search with humor, heart… and just the right dash of digital mischief.
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Why should you care about voice search?
📱 71% of users prefer speaking to typing. 🧠 People talk differently than they type. They ask:
“Where can I find vegan spirulina shakes in Madrid?” instead of typing: “vegan spirulina shake Madrid”
Optimizing for voice search isn’t the future—it’s already happening. Be the first, and you’ll get the click.
Step 1: Think like a human, not a keyword robot
Users don’t say: “Digital marketing + agency + Barcelona” They say: “What’s the best digital marketing agency near me?”
👉 SEO tip: Use natural questions as H2 or H3 headings. Like:
✅ Use bullets, lists, or short paragraphs. ✅ Write answers as if read by a charming podcast host. ✅ Aim for clarity, not fluff.
Step 3: Go local (if applicable)
If your agency is based in Madrid, Barcelona, or a sunny coastal village—make sure Google knows it!
📍 Use local keywords: city, neighborhood, zip code. 📱 Claim and optimize your Google Business profile. 🔁 Add real human-sounding reviews and testimonials.
Step 4: Speed and mobile = survival
80% of voice searches come from mobile devices. If your site loads slower than a video call on train WiFi—you’ve got a problem.
🛠️ Use tools like PageSpeed Insights 📱 Make sure your website looks great on mobile (thanks Elementor!).
Step 5: Use Schema Markup – the secret weapon
Add structured data (schema) to help search engines understand your content.
👉 Use schema types like FAQPage, LocalBusiness, or Product.
This increases your chances of showing up in featured snippets—and in voice responses.
Conclusion
Voice search isn’t the future. It’s now. While others are still typing, you could be owning the mic.
At Studio Ideago, we don’t just talk about marketing—we optimize it so it gets found by voice, text, or even smoke signals (almost).
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Spoiler alert: If you thought AI was coming for your job… relax. It might just help you get paid more for doing it faster. 😉
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📌 Intro: Sci-fi or marketing?
Not long ago, hearing «artificial intelligence» made you think of robots, flying cars, or if you’re a bit dramatic, a Netflix-style apocalypse. But here we are in 2025, and AI hasn’t destroyed us—just our old ways of doing marketing.
And the best part? It’s accessible to agencies, freelancers, and brave brands ready to evolve.
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🤖 What is generative AI (and why is everyone obsessed with it)?
Generative AI is a type of artificial intelligence that can create new content (text, images, videos, music, even hilarious excuses to miss a Zoom call) based on patterns and data it has learned.
Tools like ChatGPT, Midjourney, Jasper, and Runway allow marketers and creatives to:
Write blog posts like this one (although with less sass),
Generate visual concepts in seconds,
Create email campaigns that actually convert,
Automate marketing funnels without sounding like a robot
🚀 5 Ways Generative AI Is Revolutionizing Marketing
1. Content writing at scale — without sacrificing quality
You can write 10 blog posts in an afternoon (and still have time for your favorite show). Tools like ChatGPT or Jasper help you draft faster, then you humanize and polish.
Pro tip: AI content should always be edited, personalized, and structured for SEO. Google wants helpful, not robotic.
2. Visual creativity for people who can’t draw stick figures
Midjourney, Adobe Firefly, and DALL·E allow marketers to create branded images for social media, campaigns, and presentations—without begging a designer (though designers are still our heroes ❤️).
3. Emails that convert (instead of disappearing into Spamland)
AI helps you write better subject lines, segment more intelligently, and tailor messages for each buyer persona—without losing your mind.
4. Real-time campaign personalization
Ever dreamt of a campaign that adjusts to each user on the fly? It’s here. AI + data = mind-blowing experiences.
5. Faster analysis, smarter optimization
AI tools detect patterns, predict outcomes, and suggest improvements before your competition finishes saying “A/B test.”
🧭 Using AI in your business without losing your soul
You might worry about sounding robotic. But don’t: AI should be your super-assistant, not your replacement.
💡 Here’s how to start using it smartly:
Create a base prompt that reflects your brand tone.
Use AI to spark ideas, not write unedited everything.
Combine automation with your human edge: AI + creativity = dream team.
📈 What about SEO? Is Google cool with AI content?
Google doesn’t penalize AI-generated content, but it does penalize useless content. So your blog post needs to be:
Interlinked with your services (like that slick CRM strategy page you’ve got 😉).
🎯 Final thoughts: AI didn’t come to replace you—it came to upgrade you
If you’ve read this far, you know the game has changed. Generative AI isn’t a fad—it’s a new playing field. The real power lies in how you use it.
So don’t panic—embrace the tech. And if you need a creative partner to implement it with a touch of personality… well, Studio Ideago is your new favorite sidekick. 😎
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Artificial Intelligence (AI) is no longer a technology reserved for large corporations with million-dollar budgets. Today, any business, regardless of size, can integrate AI tools into daily operations to improve efficiency, reduce costs, and enhance decision-making.
In this article, we explore some of the most accessible AI tools that can transform business management, along with real-world examples of how companies have optimized their processes with minimal changes.
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Key Benefits of AI in Business
Before diving into specific tools, let’s highlight the concrete benefits AI can bring:
Time Savings: Automates repetitive tasks so employees can focus on strategic activities.
Better Customer Service: Provides fast and personalized responses.
Real-Time Data Analysis: Enables informed decision-making based on data.
Cost Reduction: Minimizes human errors and optimizes resources.
And yes, implementing new tools in our business can be tedious at times. They take time to learn, incorporate, or even change ways of working that people have been doing for many years. But without belaboring the point, let’s jump straight to real-life cases and how they use AI to give you some inspiration.
AI Tools for Business Applications
These tools are readily available and can be easily integrated into the daily operations of any company:
1. AI Chatbots – Enhancing Customer Service
Tools: ChatGPT, Drift, Intercom Many businesses spend considerable time answering frequently asked customer questions. AI-powered chatbots can automate responses without compromising quality.
Case Study: A small fashion store implemented a chatbot on its website using Intercom to handle inquiries about shipping, sizing, and product availability. Result: A 40% reduction in customer support workload and a 20% increase in conversions.
2. Automated Email Marketing
Tools: HubSpot, Mailchimp AI, ActiveCampaign Businesses can personalize and automate email marketing campaigns to improve customer engagement.
Case Study: A marketing agency started using AI-powered HubSpot to personalize emails based on customer behavior. Result: A 35% increase in email open rates and 25% more conversions.
3. Reducing Time Spent in Meetings
Tools: Fireflies.ai, Otter.ai Meetings can be lengthy and inefficient. AI-powered transcription and summarization tools improve productivity.
Case Study: A law firm adopted Fireflies.ai to record and summarize client meetings. Result: A 50% reduction in time spent taking notes and improved information organization.
4. Sentiment Analysis on Social Media
Tools: MonkeyLearn, Brandwatch, Hootsuite Insights Monitoring brand perception on social media is crucial for adjusting marketing strategies.
Case Study: A healthy food startup used MonkeyLearn to analyze customer feedback on social media. Result: Quick identification of packaging complaints, leading to design improvements and increased customer satisfaction.
5. Optimizing Hiring Processes
Tools: HireVue, Pymetrics Recruiting candidates becomes more efficient with AI, which analyzes skills and compatibility.
Case Study: A tech company implemented HireVue to assess body language and voice tone in interviews. Result: A 30% reduction in hiring time and better talent selection.
6. AI-Powered Content Generation for Blogs & Social Media
Tools: Jasper, Copy.ai, Writesonic Content creation can be accelerated with AI-powered writing tools.
Case Study: A travel agency used Jasper to generate destination descriptions and promotional content for social media. Result: A 60% reduction in content creation time and increased engagement.
Conclusion: AI is an Opportunity, Not a Threat
Implementing AI tools does not require million-dollar investments or specialized teams. With small adjustments in daily processes, any company can benefit from AI’s potential.
If you want to explore how artificial intelligence can optimize your business, our agency can guide you in choosing the right tools and ensuring effective integration. Contact us today and take your business to the next level!
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HubSpot CRM has taken a revolutionary step in artificial intelligence with Breeze, its new AI-powered suite designed to enhance CRM functionality and customer interactions. Breeze integrates seamlessly into the HubSpot ecosystem, offering intelligent automation, predictive analytics, and advanced personalization features to optimize marketing, sales, and customer service operations.
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Key Components of Breeze: Copilot, Agents, and Intelligence
1. Copilot: AI Assistance for Efficiency
Agents are AI-powered bots that handle customer inquiries, schedule meetings, and assist with support tickets. These virtual assistants ensure timely responses, freeing up human agents for more complex tasks.
2. Agents: AI-Driven Automation for Customer Interaction
Copilot acts as your AI-powered assistant, helping sales and marketing teams by automating routine tasks such as email drafting, lead scoring, and customer segmentation. It ensures teams focus on high-value activities while maintaining efficiency.
3. Intelligence: AI-Powered Insights for Decision-Making
Intelligence provides predictive analytics and data-driven recommendations, allowing businesses to anticipate customer needs, personalize interactions, and improve decision-making through real-time insights.
How Breeze Helps Businesses
Increased Productivity: AI-driven automation reduces manual workload and boosts efficiency.
Are you planning to start your own business? Do you have an idea that you think could be profitable? Are you looking to become a freelancer and create your own brand?
Only In 2021, studio Ideago helped more than 20 new brands to go out into the market. This is why we thought it would be very useful to create these 4 simple golden tips to put into practice before investing time and money into a new business.
¡Attention!
These tips are for anyone to follow, you do not need any specific knowledge or previous technical skills.
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Let’s go for it!
Alright, now we are ready to start. We will assume that you already have a fairly clear idea of what you want to do (if not, the first thing then will be to define what you want).
Before investing resources in your idea, we advise you to follow these 4 golden tips to analyze whether your business could work or not.
Tip 1 – Analyze the market
It may sound very complicated, but analyzing a market is something we do every day with our mobiles without realizing it.
Your business will surely be defined within an existing industry. Use search engines like Google to enter keywords related to the service or product you want to sell and analyze the results you get. For example, if you want to sell shoes in Spain, enter the keyword «sale of shoes in Spain» and check the results of at least the first two pages in Google.
Then perform the same type of search, that is, using keywords related to your business, but on your social networks (Youtube, Linkedin, Facebook, Instagram, TikTok, etc).
Very well! you have already started mapping the industry.
Now, when you carry out market analysis, one of the things you need to keep in mind is the number of results you get on Google, this will give you an idea of the dimensions of the market. If the results are very few, you know that the idea will be easy to communicate, since it does not have as much content competing for positions, but difficult to sell because there is no significant market, that is, a demand. On the contrary, if you get many results it means that there is a market for your idea, you just need to see how to differentiate yourself.
Within your analysis also check if there are any brands paying for ads in that category or industry. You can do this easily when you search on Google, the first results that have the word AD above is because they are brands that pay to be in that position. Below there is an example of how to differentiate a paid result like Google Ads, from an organic result.
Tip 2 – Analyze the competitors
When you are testing your keywords in Google you will learn about who your direct and indirect competitors will be and how many there are. Each brand that appears, each web page, will allow you to map the market in some way in your head, but t could also be very useful to write it down (Although you will do it in the next steps). You can also have an idea of which brand or competitor you want to resemble, which is a good exercise before starting a business to determine what your position will be in the market and what message will identify you. In addition to your competitors’ websites, check their social networks, what channels they have, how they communicate, how often they publish and what type of interactions they receive from their community. Once these 2 points have been made, you will have a much solid and reasoned idea about whether you believe your business is going to work or not. Can you imagine your brand working after having made the previous points? Do you see your brand or idea competing in the market that you have been able to analyze? If you notice that your idea will not work, it is time to go back and rethink the strategy, the product and the service. If your business idea is still standing, you should continue with tip 3 and 4.
Tip 3 – Develop a business or marketing plan
Here we get into a bit of a mess, but a necessary mess. It is time to make a document that guides all our investment and our idea, this is called a business or marketing plan. Do not worry, it sounds difficult but you will see that it is something you can do without any problem.
Now that you’ve done some research on the industry, market, and competitors, and reasoned that your idea is still viable, it’s time to write your plan and strategy. We do this to create a document that can be shared and allow a group of people to align on the needs and goals of your brand.
Basically this document will be what guides the entire team on the direction of the company or brand. Make sure your plan covers at least the following points:
Market Analysis
Competitor Analysis
Definition of objectives
What position do I want in the market
Description of my idea or product/service.
What kind of communication will we do
What kind of channels will we embrace and with what creatives
We will define the budget
Planning in a calendar of the actions to be carried out.
But don’t worry if this is something you don’t want to do yourself. Many people hire agencies or professionals like Studio Ideago to help them with these types of documents. Hence the last tip for the well-being of your business.
Tip 4 – Look for professional advice
This is the last tip but not the least important. Whenever you have a business idea, it is highly recommended to seek advice from a marketing and business professional so they can give you their expert and external point of view, on the budget you plan to invest and on the goals you want to achieve, for example. This type of advice can give you ideas that you did not foresee, or light you up on a winding path such as creating your own business.
We hope that these simple steps will help you have a clearer vision about your idea or business and the goals you want to achieve. Do not be discouraged, creating your own business is a difficult path with ups and downs, but if you like what you do, and surround yourself with the right people, in the end you will always succeed.
If you would like to discuss your idea with us, you can contact us here, or leave us your comment in the forms below. We’re happy to hear about your business and help you make it a profitable brand.
This question that we hear so many times in our Studio has, I think, one of the most accurate answers among all the existing ones. That answer is…as much as necessary!
Stay a few seconds reading and learn some interesting tricks when it comes to knowing how to invest efficiently in Google Ads.
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What does the investment depend on?
The investment in Google Ads will change depending on several factors such as:
The type of product/service I am selling
The country where I want to sell
The industry I’m part of
The market I am targeting
My business goals
As you can see, it is difficult to answer this investment question. Therefore, when we receive a query from a client in our Studio, the first thing we do is an assessment of the product, market and client strategy. After having done this analysis, and having played a bit with the Google Ads keyword planner, we can have a rough idea to start talking about investments and campaigns.
Tools to know how much to invest
One of the tools we have available, free of charge, is Google Ads Keyword planning. It is also the option I personally recommend using.
This tool allows us to simulate a specific campaign, with its keywords, location and bid strategy (among many other things). The simulation offers key Kpis to get an approximate idea of the results, including the one that matters to us in this blog post, the monthly cost of the campaign.
Below we can see a Studio Ideago simulation example for a client done in Goole Ads Keyword Planner.
Another tool (in this case paid) that we can use, but we are already heading to a more professional field, is Semrush, this platform gives us many insights about keywords, values and estimated positioning. It is very common among marketing experts, especially if they work with data and analyze the competition. With these data we can also have an estimate of how much we should invest.
We will always have common sense
Another important aspect when investing in Google Ads is to be aware of the value of my product/service. In other words, if I sell massive products like pens, which can be worth €1, then with little investment I can already sell some product.
In the other hand, if I sell a luxury product, such as watches, which are worth €1000 the cheapest, we cannot expect to invest the same as someone who sells pens for € 1 euro. This is what I mean by always using common sense when it comes to knowing how much we should invest to sell x amounts and have a certain ROI. The investment is directly linked to the price and popularity of your product/service.
So do not expect to have an initial investment of €50 and received €2500 because this game is not that easy.
Don’t forget the specialist
Always remember when you calculate your investment in Google Ads, to add an extra line there for the professional. That is, who will be in charge of managing and optimizing your campaigns. There are freelance to large marketing agencies that can this for you. Their budgets can range from a few hundred euros to thousands euros per month depending on the challenge and the investment you want to make.
Now you know, there is no quick or easy answer to How much money should I spend on Google Ads? But you have tools and ways to carry out a study to have an approximate. You can always start with a low budget and test.
Remember, the market is changing, so you should always check your Google Ads strategies and campaigns to verify that you are doing things properly.
At Estudio Ideago we have more than 10 years of experience advising companies in the field of Google Ads, you can contact us here, or complete the form below and we will contact you shortly.
After receiving the same question dozens of times over the last few years, «What is happening to my e-commerce, why I am not selling?«, at Studio Ideago we decided to design a quick and easy guide to understand the health of your online store.
With this document you will be able to orient yourself to where the problem is and how to solve it.
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What is and how to use the health guide for e-commerce?
This quick guide will help you understand through site traffic and different metrics of your online store, which areas you should strengthen in your strategy to get those sales that you want so much. The only thing you have to do is download the document (you can print it, if it is easier for you, but if you love the planet like us, just download your digital version).
Once you have the digital (or printed) document, all you have to do is start from the beginning and check the different steps mentioned in the guide. Take the time to find the right information and analyse your metrics. We know that sometimes working with data can be a bit heavy, but if you are going to manage an e-commerce, it is important that you understand the basic rules.
Consierations before using it
Having exposed all of the above, we feel obliged to make a very important clarification. In our extensive experience advising online businesses over the years, we have learned a very valuable lesson, each business is a world apart and should be treated as such.
With this, what we mean is, the guide that we have developed below is intended as a basic tool for those who wants to generally understand what happens in their e-commerce. Of course, there are many topics that are analysed within an e-commerce outside the scope of this guide. Therefore, if our guide does not solve your problem in your online store, we ask you to write to us with your particular case so that we can provide you with a more personalised consulting service.
Get your copy here
Just fill out the short form below with your information and you’ll get your copy of our quick health guide for online stores right away!
We hope this tool helps you improve your business performance.
Quick Guide to understand the new Google Ads Performance MAX campaigns
In the last months, Google Ads formally enabled the use of the new Performance MAX campaigns for all users who use the Google’s advertising platform. They timidly started with a beta version, but they quickly stablished as the new «toy» for Google Ads Specialists, showing great results in specific goal campaigns. Google continues to show that artificial intelligence and machine learning will be clearly the future for all advertisers.
With this brief guide you will be able to learn what these new campaigns are, how they work and when it is advisable to use them.
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What are the new Performance MAX campaigns?
In a nutshell, the new Performance MAX campaigns allow us to use the entire Google Ads inventory through a single campaign. When we mention all inventory we mean:
Search Campaigns
Display
Youtube
Discover
Gmail
Google Maps
Before the appearance of these campaigns, if we wanted to appear in the entire Google Ads inventory, we had to carry out campaigns separately in each channel, but thanks to these new campaigns this problem has been solved.
How does the new Google Ads Performance MAX campaign works?
These types of campaigns are easy to create and optimize since they mainly use machine learning and automation of our account and historical data to make the most of our budget and find customers in the right moment and place.
When creating a campaign with a sales, potential customers or visits goal, we can then choose the Performance Max campaign option. The next step is the usual, upload the headlines, descriptions, photos and videos (Don’t worry if you don’t have videos, the platform creates a collage with your images to show on YouTube for example). Once this basic data is loaded, all the rest is left to Google’s artificial intelligence, who will use that information (together with the historical data) to distribute our ads through the whole inventory and learn where and when it is best to push our ads.
When is recommended to use Performance MAX campaigns?
Creating and optimizing these campaigns is very simple as we have seen before, but the key part is understanding when it is convenient to use them.
Based on the experiences we have had with our clients from different industries and countries, these campaigns are recommended for those companies that want to sell a massive product or service. Of course, if we say that through a single campaign we will have the visibility of the entire Google inventory, this implies that it will reach many people through different formats. So if our product/service is something that fits the needs of most people, we recommend trying this type of campaign.
When is NOT recommended to use Performance MAX campaigns?
If you are just starting out with Google Ads, have a new account, and have not had any conversions, we do not advise you to use these campaigns. As we mentioned before, Google uses artificial intelligence and historical data to understand where and when to sell our product/service more efficiently.
Within this historical data we have the conversions of our account, which is a key part for the good use for these campaigns. If we don’t have around 30 conversions in the last 45 days it will be difficult for Google to use historical data and understand where to sell your products and services.
It is also not recommended to use this type of campaign for products or services that target a specific niche audience. As we have mentioned before, these types of campaigns are good for reaching a large part of the population. If you want to sell something very specific, it is best not to invest your budget in campaigns as massive as Performance MAX.
Let’s see some examples of good practices
Example 1
If you want to sell life insurance or shoes, for example, this type of campaign can be very beneficial since the vast majority of people need these services or products.
Example 2
If you want to sell spare parts for a specific industrial machine, then we do not recommend using these types of campaigns. The niche you are targeting is very narrow, and this type of campaign just plasters the internet with your ads, which will generate many impressions, clicks and waste your budget.
Conclusions
Google will continue using artificial intelligence, machine learning and automations in its platform and campaigns. This is the future for advertisers. On one hand, it is beneficial because it will not require great skills to publish on your platforms and get results, but on the other hand, it will not allow the Google Ads specialist to be granular with modifications or changes within their campaigns.
Beyond this quick guide to understand the new Performance MAX campaigns, we always advise you to initially test the new campaigns with a low budget and measure the results such as the cost per click, or the cost per conversion. Once you have certain results you will be able to know if it is a campaign that fits your objectives or not. Remember, in marketing the key is always to test and measure!
If you do not have much experience and want to try these campaigns or if you have any questions, contact us here or use the form below. We are delighted to hear your challenge and help you get the most out of your business and budget.
