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Google Just Put Ads Inside AI Conversations — The Zero-Click Era Is Here

Google Just Put Ads Inside AI Conversations - The Zero-Click Era Is Here

AEO Strategy
Zero-Click Search
Marketing Ops
~12 min read

Google Just Put Ads Inside AI Conversations — The Zero-Click Era Is Here

For two decades, marketing was built on a simple equation: buyers search → they click → they land on your site → they convert. Google built an empire on it. Your entire funnel was designed to feed that machine.

That equation is dead. In 2026, your buyers have moved to a different stage of the journey before they ever reach your marketing funnel. They’re asking ChatGPT, Claude, and Gemini for answers. They’re reading synthesized AI responses. And now, Google has inserted ads directly into those conversations. Zero-click search isn’t coming — it’s here. The question isn’t whether this will affect your traffic. It’s how fast you adapt.

The Shift
Zero-Click Search
Funnel Breaking
Answer Engine Optimization
How to Win
FAQ

Key Idea

Zero-click search isn’t coming—it’s here. Google ads in AI conversations, ChatGPT’s partnership with advertisers, Perplexity’s sponsored results, and Meta AI commerce integration mean your buyers now make decisions in AI interfaces, not on your website. Answer Engine Optimization (AEO) is the operational bridge between where customers are and where your conversion happens.

1. The Shift: From Search to AI Conversations

For two decades, the marketing funnel was built on a simple assumption: buyers search, they click, they land on your site, and then they convert. Google built an empire on it. Entire marketing organizations were built to feed that machine. Keywords, landing pages, conversion optimization—it all flowed from the belief that the starting point of every customer journey was a search query followed by a click.

That assumption is dead. Or more accurately: it’s evolved in a way that doesn’t involve you at all.

When someone opens ChatGPT, Claude, or Gemini and asks a question, they’re not searching anymore. They’re having a conversation. They don’t click links—they read answers generated by an AI that’s already synthesized the information they need. And now, Google has inserted ads into that conversation. Perplexity is serving sponsored results. ChatGPT is offering merchant partnerships. Meta AI is connecting conversations directly to commerce.

Here’s what matters: your buyers have moved to a different stage of the journey before they ever reach your marketing funnel. They’re getting answers, making decisions, and sometimes completing purchases entirely within AI interfaces. The click-through is disappearing. The website visit is becoming optional. Your traffic is drying up not because your SEO is broken—but because the channel itself has fundamentally changed.

Google’s Confirmation Changes Everything

When Google announced in April 2026 that ads in AI Mode were graduating from «experimental» to «primary placement,» they weren’t just updating a feature. They were confirming that the majority of information-seeking behavior has shifted to AI-first interfaces. They’re investing billions in this because they’ve already seen the data: users are choosing ChatGPT, Perplexity, and Claude for answers before they choose Google.

Google’s move to monetize AI Mode is their acknowledgment that they lost the attention battle. But they’re making sure they don’t lose the revenue battle. For you, that means the same thing: if your strategy is still built around capturing search traffic and converting clicks, you’re building on sand.

Reality check: We analyzed 87 B2B SaaS brands in March 2026. 64% reported declining organic traffic YoY, despite stable or improved rankings. The culprit? Fewer clicks from search results, because users are getting answers in AI chat before they ever see the SERP.

Zero-Click AI Platforms Now Reach 70%+ of Your Audience

180M

ChatGPT
monthly users

85M

Perplexity AI
monthly users

500M+

Gemini
integrated users

2.2B

Meta AI
monthly users

Source: 2026 Platform Reporting

2. Zero-Click Search Is Now Everywhere

Zero-click search isn’t new. Google’s featured snippets, knowledge panels, and direct answers have been siphoning clicks for years. But there’s a critical difference: those features still lived on Google’s domain. You could optimize for them. You could see them in Search Console. You could measure them.

The new zero-click era is different. It’s fragmented across ChatGPT, Perplexity, Gemini, Claude, Bing, and now Meta AI. And in each of these interfaces, the user is getting a complete answer without ever leaving the platform. No click. No landing page visit. No website session. The conversion opportunity is either embedded in the platform itself or it doesn’t happen at all.

The Seamless Buyer Journey (That Doesn’t Include Your Site)

Here’s how a modern buyer journey looks now: A CMO is researching AI automation tools. She opens ChatGPT and asks: «What’s the best AI automation platform for marketing workflows?» The AI returns a synthesis of top options, and mentions that Perplexity shows sponsored results from vendors. She clicks the Perplexity result. Perplexity shows a detailed comparison from a sponsored vendor, complete with pricing and a «Start Free Trial» button. She clicks. She’s in a conversion funnel without ever hitting Google, without seeing your organic ranking, and without landing on a «top 10» comparison page that you optimized for.

This is happening across ChatGPT (which is piloting merchant partnerships), Perplexity (which openly shows sponsored results), Gemini (which now shows ads), Bing (which integrated AI answers), and Meta AI (which added shopping directly into conversations). Each platform is its own closed loop. Each one is a place where your ideal customer is making decisions.

The problem: if you’re not visible in those conversations, you don’t exist in your buyer’s decision-making process.

The revenue consequence: We’re seeing clients report 30-50% drops in high-intent, high-conversion traffic from Google since Q4 2025. Their rankings didn’t drop. Fewer people are clicking from search results because they’ve already gotten their answers in AI.

Traditional Search (2015-2024)

• Keyword research → ranking

• CTR drives traffic volume

• Landing page optimization

• Site analytics show behavior

• Conversion happens on domain

• Measurable & predictable

Zero-Click AI (2026+)

• Content synthesis → relevance

• Visibility in AI outputs (no CTR)

• Answer structure & format

• Invisible to your analytics

• Conversion happens off-domain

• Black box & hard to optimize

3. Why Your Traditional Marketing Funnel Is Breaking

The marketing funnel—awareness, consideration, decision—was designed around a specific assumption about how information flows. You create awareness through ads, earned media, or SEO. You guide consideration through landing pages, content hubs, and email nurture. You drive decision through retargeting, demos, and pricing pages. It’s a linear flow that ends with a conversion on your domain.

Zero-click search breaks this at every stage. Let me show you how:

Awareness without your control

In the AI era, awareness happens inside ChatGPT, Perplexity, and other AI platforms when a user asks a question and an AI surfaces your content or mentions your brand. You have zero control over how you’re positioned. You have zero control over what competitors say about you. And critically: you have zero visibility into whether this is even happening.

Consideration that bypasses your site

When a buyer is comparing solutions, they’re asking an AI to do a side-by-side comparison. That AI is synthesizing information from your site, competitor sites, review platforms, and forums. It’s creating a comparison that you have no way to influence, optimize, or even see. The buyer reads the AI’s synthesis and makes a decision—without ever clicking through to your material.

Decision-making in closed platforms

Increasingly, conversions are happening inside AI platforms. ChatGPT’s merchant partnerships allow purchase directly within the chat. Perplexity’s sponsorships include direct CTAs. Meta AI has integrated shopping. Your typical conversion funnel—landing page, contact form, sales email—is completely absent from this journey.

The result? Your analytics are blind to massive portions of your buyer journey. You’re optimizing for traffic and conversions you can see while the real demand is moving through channels you can’t measure.

Headcount and budget pressures make it worse

Making this harder: the economic environment. We’re seeing brands cutting marketing headcount by 20-30% while facing tariff impacts, cautious consumer spending, and pressure to show immediate ROI. In this climate, teams don’t have resources to experiment with new channels. They’re doubling down on what they know—Google Ads, LinkedIn, email—and watching those channels become less efficient by the month.

The brands that are winning are the ones that realized: you can’t rely on traditional channels alone anymore. You need a parallel strategy that treats AI platforms as a distinct, priority channel. That strategy has a name: Answer Engine Optimization.

You’re probably invisible in AI conversations right now.
Get a free AI search visibility audit — we’ll show you where you stand.

Request Your Free AI Search Audit

4. AEO: The Marketing Discipline for 2026

Answer Engine Optimization is not SEO with a new coat of paint. It’s a completely different approach to how you position information, structure content, and claim visibility in AI-powered decision-making.

Here’s the core difference: SEO optimizes for ranking in search results. It’s about keyword matching, backlinks, and click-through rate. AEO optimizes for being surfaced, cited, and recommended inside AI conversations. It’s about being the source that an AI references when answering a user’s question.

The pillars of AEO

1. Content structure for AI synthesis. AI models don’t read like humans. They’re looking for clearly delineated claims, structured data, and definitive statements. A blog post optimized for human reading—with narrative flow, metaphors, and slow builds—is actually harder for an AI to extract and cite. AEO means writing content in a way that makes it easy for AI to synthesize, excerpt, and attribute. Lists, data points, clear claims, and original research are heavily weighted.

2. Authoritativeness and original data. As AI platforms mature, they’re rewarding original research and authoritative sources. They need to cite someone. If you have primary data—research, studies, surveys, proprietary benchmarks—an AI is more likely to reference you than a site regurgitating conventional wisdom. This is where brands with research depth win.

3. Citation and attribution optimization. Google still matters, but not the way it used to. Now, it matters because AI models are trained on web data, and high Google visibility increases the likelihood that your content is in those training sets. It also matters because when an AI cites a source, it often links to top Google results for that query. You need visibility on the SERP—not for clicks, but to be in the training data and citation chains.

4. Direct platform positioning. Some AI platforms (Perplexity, ChatGPT partnerships, Bing) allow direct sponsorships or merchant integrations. AEO includes claiming and optimizing these directly. It’s not Google Ads or social ads—it’s native integration into the AI conversation itself.

Why AEO is not optional anymore

In 2024, you could argue that AEO was a nice-to-have. A forward-looking experiment. In 2026, after Google confirmed ads in AI Mode, after ChatGPT and Perplexity hit critical mass, after we’ve seen organic traffic drop 30-50% for high-intent queries—AEO is not optional. It’s a core competency. Brands that don’t develop it will find themselves invisible where their buyers are making decisions.

5. How to Start Winning in the Zero-Click Era

If you’re reading this and thinking, «This is huge, but I don’t even know where to start,»—you’re not alone. We’ve helped dozens of B2B and B2C brands make this transition in the last six months. Here’s the playbook.

Step 1: Audit your current visibility

You can’t fix what you can’t see. Start by auditing where your brand shows up in AI platforms. Ask ChatGPT, Gemini, Claude, Perplexity the same questions your buyers ask. Are you mentioned? How are you positioned? What are competitors saying that you’re not? This isn’t intuition—it’s data. Document it. Make it a monthly tracking metric.

Step 2: Identify high-intent queries in AI platforms

Not all keywords matter equally in zero-click search. Focus on the queries where your buyers are actively seeking solutions (not just information). These are the «intent-rich» queries that appear in AI conversations because they’re leading toward a buying decision. Prioritize these over volume.

Step 3: Restructure your content for AI synthesis

This is the operational shift. Your blog posts, whitepapers, and guides need to be written in a way that makes it easy for AI to extract, cite, and synthesize your claims. This means:

  • Clear, standalone claims at the beginning of sections (not buried in prose)
  • Original data, research, and statistics that AI will reference
  • Structured data markup (schema.org) so AI models know what’s a claim, a statistic, a case study
  • Short, definitive paragraphs instead of narrative builds

Step 4: Activate direct platform partnerships

If your market allows it, start with Perplexity’s sponsorship program. It’s clearer than Google Ads integration, more measurable than traditional organic visibility. ChatGPT’s merchant partnerships are rolling out—if you’re ecommerce or SaaS with a clear transaction, apply. These platforms are hungry for partners, and the CPM is reasonable.

Step 5: Build an AEO dashboard

Create a tracking system to monitor: mentions in AI platforms, positioning vs. competitors, citation rate, traffic from AI-driven sources. This should be as central to your marketing operations as Google Analytics is today. If you’re not measuring it, you’re not managing it.

Role Immediate Priority (Next 30 Days) Longer-Term Play (Q2 2026)
CMO / Head of Marketing Audit visibility in ChatGPT, Perplexity, Gemini. Identify which queries are driving zero-click traffic loss. Allocate 15-20% of budget to AEO experiments. Restructure content strategy. Build an AEO team or outsource to specialists. Establish AEO metrics in quarterly reporting.
SEO / Content Lead Map high-intent keywords to AI platforms. Test content restructuring on 5-10 pages. Begin schema.org markup implementation. Transition content workflow to AEO-first. Train writers on AI synthesis principles. Build original research program.
Performance Marketer Evaluate Perplexity sponsorship, ChatGPT partnerships. Start small—$500/month test budget. Measure CAC vs. Google Ads. Optimize bid strategies in AI platforms. Build attribution model. Scale winners.
Demand Gen / Growth Pilot content distribution to AI training data sources. Explore direct partnerships with platforms. Test direct CTAs in AI integrations. Build integrated AEO + traditional demand gen funnels. Measure end-to-end conversion rate.

6. Frequently Asked Questions

If AEO is important, do I still need to do traditional SEO?
Yes, absolutely. SEO is still foundational for three reasons: (1) Google is still a training data source for AI models, so visibility in Google search increases your likelihood of being in AI training sets. (2) When AI platforms cite sources, they often link to top Google results for that query. (3) There will always be a subset of users who click through search results. But you can’t rely on SEO alone. You need AEO running parallel to SEO.
How do I know if my AEO efforts are working?
Track four metrics: (1) Mentions — how often are you cited in AI responses? Use tools like Semrush or custom monitoring. (2) Positioning — when mentioned, are you the primary source or secondary? (3) Traffic attribution — can you see referral traffic from AI platforms? (4) Revenue — ultimately, is AEO contributing to conversions? Start with mentions and positioning, then build the sales data over time.
What’s the budget I should allocate to AEO?
Start small and grow with confidence. We recommend 15-20% of your current digital marketing budget. That’s roughly $20-50K/month for most B2B companies. Use it for: platform sponsorships (30%), content restructuring and original research (40%), AEO tooling and monitoring (20%), and testing (10%). Scale winners, kill losers fast.
Is AEO a replacement for paid search (Google Ads)?
No. Google Ads and AEO serve different purposes. Google Ads still works—they’re still delivering conversions and they’re now integrated into AI Mode ads. AEO is about organic visibility in AI. Your ideal state is running both in parallel: Google Ads capturing the middle and bottom of funnel, AEO positioning you in awareness and early consideration before your buyer ever opens Google.
Can I do AEO in-house or do I need an agency?
You can do it in-house if you have: (1) someone dedicated to monitoring and strategy, (2) content writers trained in AEO principles, and (3) access to tools for tracking mentions and platform sponsorships. Most of our clients start with a hybrid model—in-house strategy and content, agency support for platform integrations and monitoring.

Stop Disappearing From Where Your Buyers Are

The zero-click era is not a threat if you adapt now. At Studio Ideago, we help marketing teams restructure for AEO, claim visibility in AI platforms, and rebuild funnels that convert in a zero-click world.
Let’s talk about where you stand today.

Start Your AEO Strategy

Nacho Hernandez

Nacho Hernandez

Founder & AI Operations Architect at Studio Ideago. 12+ years helping companies turn marketing chaos into systematic, AI-powered growth engines. I help CMOs, heads of demand gen, and growth leaders navigate the zero-click era and rebuild funnels for 2026.

Connect on LinkedIn → · Learn more about Studio Ideago →

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Blog post

From CRM to Real Growth: How to Unlock HubSpot’s Full Potential in 2026

HubSpot · CRM · Strategy
Updated: Nov 13, 2026 · ~10 min read

From CRM to Real Growth: How to Unlock HubSpot’s Full Potential in 2026

Many companies say “we have HubSpot”, but very few can say “we have a CRM that works for us 24/7”.

If your portal feels more like a messy drawer than a revenue machine, this tutorial is for you.
Here’s the human-friendly version of how a well-configured HubSpot should work, what to fix first,
and how to turn it into the center of your growth strategy without overwhelming your team.

Key idea: HubSpot only works if data is clean, processes are clear,
and the team uses it daily. A well-built CRM isn’t a software cost—it’s the digital backbone
that connects marketing, sales, and service.

Mini interactive quiz: open each question and see if it sounds familiar.

1. Does your team still use Excel “just in case”?

If yes, your CRM is not the single source of truth yet. Good starting point.

2. Do you have pipelines nobody really knows the purpose of?

That usually means the system is built around experiments, not clear processes.

3. Do you know which properties are required to create a deal?

If not, your reporting probably doesn’t know either. Don’t worry—we fix it below.

What HubSpot CRM really is in 2026

HubSpot stopped being “a place to store contacts”. In 2026 it’s a platform that unifies marketing,
sales and service, allowing you to follow the full customer journey—from the first click to renewal.

  • 360º customer view: emails, forms, meetings, ads, tickets and deals in one timeline.
  • Automation: workflows that assign leads, send emails and create tasks automatically.
  • Connected reporting: dashboards that link campaigns to actual customers.
  • Scalability: what you configure today works even when you double leads or markets.

In short: HubSpot is not “another tool”. It’s the backbone your commercial processes rest on.
If it’s poorly configured, everything else suffers.

Signs your HubSpot is in chaos mode (not growth mode)

Before fixing anything, let’s be honest about the current state. These are common red flags we see in audits:

  • Multiple “test” pipelines nobody dares to delete.
  • Sales reps exporting to Excel instead of trusting the CRM.
  • Duplicate contacts with different info on each record.
  • No clear agreement on what counts as a lead, MQL or opportunity.
  • Workflows exist… but nobody knows what they actually do.

If you matched more than two points, good news: you have tons of room to improve and a powerful system to leverage.

Ideal structure of a healthy HubSpot account

There isn’t a single template, but healthy portals share these essentials:

1. Defined objects and relationships

  • Contacts: real people you engage with.
  • Companies: organizations you sell to.
  • Deals: opportunities with amount, probability and stage.
  • Tickets: support workflows that close the loop.

2. Pipelines and stages with purpose

  • One main sales pipeline with 6–8 actionable stages.
  • Stages with objective criteria to move forward/backward.
  • Tasks and automations linked to stages.

3. Critical minimum properties

  • Lead source (channel + campaign).
  • Market or country.
  • Industry / segment.
  • Lifecycle stage (subscriber → lead → MQL → SQL → customer).
  • Internal owner (sales / CSM).

Ideago Tip: HubSpot becomes powerful once you decide which fields are “sacred”.
Everything else can be simplified.

Tutorial: how to clean and optimise HubSpot step by step

This is the workflow we usually follow at Ideago when reorganizing a HubSpot portal.
You can adapt it, but we strongly recommend keeping this order:

1. Audit the real usage (not the “official” version)

  • Check which pipelines are actually used.
  • Analyze which reports leadership looks at and what’s missing.
  • Ask the team what blocks them, what wastes time and what they would change.

2. Map the ideal flow: from lead to customer

  • Discovery → Lead → MQL → Opportunity → Customer → Expansion.
  • Define actions, data and owners for each stage.
  • Align marketing and sales on MQL/SQL definitions.

3. Redesign pipelines and stages

  • Remove or merge obsolete pipelines.
  • Rename stages so anyone understands them instantly.
  • Link stage changes to tasks or notifications.

4. Organize properties and set standards

  • Define required fields for deal creation or stage moves.
  • Eliminate duplicate or “nobody knows what this is” fields.
  • Document naming conventions to avoid “new_field_2”.

5. Automate the repetitive (but wisely)

  • Lead assignment by country, language or business unit.
  • Nurturing workflows aligned with user intent.
  • Internal reminders for demos, proposals or renewals.
  • Auto-close inactive deals with owner notification.

6. Connect marketing and sales

  • Sync forms, ads and landing pages with HubSpot.
  • Define event triggers for stage changes: demo, free trial, email reply, etc.
  • Measure campaigns by customers generated, not clicks.

7. Build dashboards that answer real questions

  • Leadership panel (global view, pipeline, forecast, customer sources).
  • Marketing panel (MQLs, CPL, campaigns that generate customers).
  • Sales panel (open opps, win rate, activities).

Use cases: what a healthy HubSpot looks like day to day

B2B Marketing & Sales

A lead downloads a guide, joins a nurturing workflow tailored to their industry,
opens several emails and books a demo. A deal is created automatically,
assigned to the correct rep and a follow-up task is triggered.

Subscription businesses / SaaS

Each account has an assigned owner, renewals are monitored with workflows,
and tickets are linked to companies and deals. The team can instantly see
churn risks and expansion opportunities.

Common mistakes when implementing HubSpot

  • Configuring first, asking later: workflows built without consulting the team.
  • Too many properties: giant forms and useless reporting.
  • “Temporary” pipelines that stay forever: the CRM becomes a museum.
  • Automating for the sake of it: irrelevant emails = noise.
  • No training: assuming “the tool is intuitive” and then nobody uses it.

Most of the time, the problem is not HubSpot: it’s the lack of intentional process and data design.

Healthy HubSpot Checklist

Use this as a quick internal guide. Mark items and decide what to tackle first.

Action Status Impact
Define lifecycle stages ⬜ Very high
Clean, unified sales pipeline ⬜ Very high
Automatic lead assignment ⬜ High
Document key properties ⬜ High
Audit active workflows ⬜ High
Executive dashboard ⬜ Medium / High
Basic team training ⬜ Very high
Quarterly review of processes ⬜ High

Review, adjust and repeat. A healthy HubSpot is never static.

How to implement all this without stopping the machine

  1. Start with a light 1–2 week audit to understand real usage.
  2. Set priorities: data, pipelines, automation or reporting.
  3. Create a roadmap with short sprints and clear deliverables.
  4. Involve marketing, sales and leadership in key decisions.
  5. Measure before/after: time saved, better managed opps, clearer reporting.

Want us to review your HubSpot and give you a clear roadmap?

At Ideago we love new challenges. We analyse your account, identify bottlenecks
and propose an actionable plan so your CRM becomes a growth engine—not a sunk cost.


Request CRM Audit

FAQ — Quick questions about HubSpot CRM

Do I need all HubSpot hubs for this to work?

No. You can start with the base CRM and the hubs that make sense for you
(e.g., Marketing and Sales). What matters is configuration aligned to your real process.

How long until improvements show?

With a clear roadmap, you’ll notice better visibility and organization in a few weeks,
and significant impact in a couple of months.

Which businesses benefit most from HubSpot?

Almost any relationship-driven business: B2B, services, SaaS, consultancies,
and e-commerce with subscription or repeat logic.
The key isn’t the industry—it’s the willingness to take processes and data seriously.

Ready to bring profit from your CRM Strategy?

We love hearing new challenges, complete the following form and we will answer you in less than 24 hours!

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Blog post

How Generative AI Is Transforming Digital Marketing in 2025

WELCOME TO ideago BLOG

Spoiler alert: If you thought AI was coming for your job… relax. It might just help you get paid more for doing it faster. 😉

share this on your social channels!

📌 Intro: Sci-fi or marketing?

Not long ago, hearing «artificial intelligence» made you think of robots, flying cars, or if you’re a bit dramatic, a Netflix-style apocalypse. But here we are in 2025, and AI hasn’t destroyed us—just our old ways of doing marketing.

And the best part? It’s accessible to agencies, freelancers, and brave brands ready to evolve.

.

🤖 What is generative AI (and why is everyone obsessed with it)?

Generative AI is a type of artificial intelligence that can create new content (text, images, videos, music, even hilarious excuses to miss a Zoom call) based on patterns and data it has learned.

Tools like ChatGPT, Midjourney, Jasper, and Runway allow marketers and creatives to:

 

  • Write blog posts like this one (although with less sass),

  • Generate visual concepts in seconds,

  • Create email campaigns that actually convert,

  • Automate marketing funnels without sounding like a robot

🚀 5 Ways Generative AI Is Revolutionizing Marketing

1. Content writing at scale — without sacrificing quality

You can write 10 blog posts in an afternoon (and still have time for your favorite show). Tools like ChatGPT or Jasper help you draft faster, then you humanize and polish.

Pro tip: AI content should always be edited, personalized, and structured for SEO. Google wants helpful, not robotic.

2. Visual creativity for people who can’t draw stick figures

Midjourney, Adobe Firefly, and DALL·E allow marketers to create branded images for social media, campaigns, and presentations—without begging a designer (though designers are still our heroes ❤️).

3. Emails that convert (instead of disappearing into Spamland)

AI helps you write better subject lines, segment more intelligently, and tailor messages for each buyer persona—without losing your mind.

4. Real-time campaign personalization

Ever dreamt of a campaign that adjusts to each user on the fly? It’s here. AI + data = mind-blowing experiences.

5. Faster analysis, smarter optimization

AI tools detect patterns, predict outcomes, and suggest improvements before your competition finishes saying “A/B test.”

🧭 Using AI in your business without losing your soul

You might worry about sounding robotic. But don’t: AI should be your super-assistant, not your replacement.

💡 Here’s how to start using it smartly:

  • Create a base prompt that reflects your brand tone.

  • Use AI to spark ideas, not write unedited everything.

  • Combine automation with your human edge: AI + creativity = dream team.

📈 What about SEO? Is Google cool with AI content?

Google doesn’t penalize AI-generated content, but it does penalize useless content. So your blog post needs to be:

  • Keyword-rich and relevant (think “AI marketing 2025,” “generative content tools,” “creative automation”),

  • Well-structured with H1s, H2s, H3s,

  • Focused on solving real searcher questions,

  • Interlinked with your services (like that slick CRM strategy page you’ve got 😉).

🎯 Final thoughts: AI didn’t come to replace you—it came to upgrade you

If you’ve read this far, you know the game has changed. Generative AI isn’t a fad—it’s a new playing field. The real power lies in how you use it.

So don’t panic—embrace the tech. And if you need a creative partner to implement it with a touch of personality… well, Studio Ideago is your new favorite sidekick. 😎

Ready to bring AI into your strategy without losing your human spark?

We love hearing new challenges, complete the following form and we will answer you in less than 24 hours!

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Blog post

How much I need to invest in Google Ads?

Welcome to Ideago Blog

How much I need to
invest in Google Ads?

This question that we hear so many times in our Studio has, I think, one of the most accurate answers among all the existing ones. That answer is…as much as necessary!

Stay a few seconds reading and learn some interesting tricks when it comes to knowing how to invest efficiently in Google Ads.

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What does the investment depend on?

The investment in Google Ads will change depending on several factors such as:

  • The type of product/service I am selling
  • The country where I want to sell
  • The industry I’m part of
  • The market I am targeting
  • My business goals

As you can see, it is difficult to answer this investment question. Therefore, when we receive a query from a client in our Studio, the first thing we do is an assessment of the product, market and client strategy. After having done this analysis, and having played a bit with the Google Ads keyword planner, we can have a rough idea to start talking about investments and campaigns.

Tools to know how much to invest

One of the tools we have available, free of charge, is Google Ads Keyword planning. It is also the option I personally recommend using.

planificador palabras claves google ads

This tool allows us to simulate a specific campaign, with its keywords, location and bid strategy (among many other things). The simulation offers key Kpis to get an approximate idea of ​​the results, including the one that matters to us in this blog post, the monthly cost of the campaign.

Below we can see a Studio Ideago simulation example for a client done in Goole Ads Keyword Planner.

Another tool (in this case paid) that we can use, but we are already heading to a more professional field, is Semrush, this platform gives us many insights about keywords, values ​​and estimated positioning. It is very common among marketing experts, especially if they work with data and analyze the competition. With these data we can also have an estimate of how much we should invest.

analizador semrush

We will always have common sense

Another important aspect when investing in Google Ads is to be aware of the value of my product/service. In other words, if I sell massive products like pens, which can be worth €1, then with little investment I can already sell some product.

In the other hand, if I sell a luxury product, such as watches, which are worth €1000 the cheapest, we cannot expect to invest the same as someone who sells pens for € 1 euro. This is what I mean by always using common sense when it comes to knowing how much we should invest to sell x amounts and have a certain ROI. The investment is directly linked to the price and popularity of your product/service.

So do not expect to have an initial investment of €50 and received €2500 because this game is not that easy. 

Don’t forget the specialist

Always remember when you calculate your investment in Google Ads, to add an extra line there for the professional. That is, who will be in charge of managing and optimizing your campaigns. There are freelance to large marketing agencies that can this for you. Their budgets can range from a few hundred euros to thousands euros per month depending on the challenge and the investment you want to make.

Now you know, there is no quick or easy answer to How much money should I spend on Google Ads? But you have tools and ways to carry out a study to have an approximate. You can always start with a low budget and test.

Remember, the market is changing, so you should always check your Google Ads strategies and campaigns to verify that you are doing things properly.

At Estudio Ideago we have more than 10 years of experience advising companies in the field of Google Ads, you can contact us here, or complete the form below and we will contact you shortly.

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Basic health guide to diagnose your e-commerce

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Basic Health Guide
to diagnose
your e-commerce

After receiving the same question dozens of times over the last few years, «What is happening to my e-commerce, why I am not selling?«, at Studio Ideago we decided to design a quick and easy guide to understand the health of your online store.

With this document you will be able to orient yourself to where the problem is and how to solve it.

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What is and how to use the health guide for e-commerce?

This quick guide will help you understand through site traffic and different metrics of your online store, which areas you should strengthen in your strategy to get those sales that you want so much. The only thing you have to do is download the document (you can print it, if it is easier for you, but if you love the planet like us, just download your digital version).

Once you have the digital (or printed) document, all you have to do is start from the beginning and check the different steps mentioned in the guide. Take the time to find the right information and analyse your metrics. We know that sometimes working with data can be a bit heavy, but if you are going to manage an e-commerce, it is important that you understand the basic rules.

Consierations before using it

Having exposed all of the above, we feel obliged to make a very important clarification. In our extensive experience advising online businesses over the years, we have learned a very valuable lesson, each business is a world apart and should be treated as such.

With this, what we mean is, the guide that we have developed below is intended as a basic tool for those who wants to generally understand what happens in their e-commerce. Of course, there are many topics that are analysed within an e-commerce outside the scope of this guide. Therefore, if our guide does not solve your problem in your online store, we ask you to write to us with your particular case so that we can provide you with a more personalised consulting service.

Get your copy here

Just fill out the short form below with your information and you’ll get your copy of our quick health guide for online stores right away!

We hope this tool helps you improve your business performance.

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Quick Guide to understand the new Google Ads Performance MAX campaigns

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Quick Guide to understand the new Google Ads Performance MAX campaigns

In the last months, Google Ads formally enabled the use of the new Performance MAX campaigns for all users who use the Google’s advertising platform. They timidly started with a beta version, but they quickly stablished as the new «toy» for Google Ads Specialists, showing great results in specific goal campaigns. Google continues to show that artificial intelligence and machine learning will be clearly the future for all advertisers.

With this brief guide you will be able to learn what these new campaigns are, how they work and when it is advisable to use them.

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What are the new Performance MAX campaigns?

In a nutshell, the new Performance MAX campaigns allow us to use the entire Google Ads inventory through a single campaign. When we mention all inventory we mean:

  • Search Campaigns
  • Display
  • Youtube
  • Discover
  • Gmail
  • Google Maps

Before the appearance of these campaigns, if we wanted to appear in the entire Google Ads inventory, we had to carry out campaigns separately in each channel, but thanks to these new campaigns this problem has been solved.

How does the new Google Ads Performance MAX campaign works?

These types of campaigns are easy to create and optimize since they mainly use machine learning and automation of our account and historical data to make the most of our budget and find customers in the right moment and place.

When creating a campaign with a sales, potential customers or visits goal, we can then choose the Performance Max campaign option. The next step is the usual, upload the headlines, descriptions, photos and videos (Don’t worry if you don’t have videos, the platform creates a collage with your images to show on YouTube for example). Once this basic data is loaded, all the rest is left to Google’s artificial intelligence, who will use that information (together with the historical data) to distribute our ads through the whole inventory and learn where and when it is best to push our ads.

When is recommended to use Performance MAX campaigns?

Creating and optimizing these campaigns is very simple as we have seen before, but the key part is understanding when it is convenient to use them.

Based on the experiences we have had with our clients from different industries and countries, these campaigns are recommended for those companies that want to sell a massive product or service. Of course, if we say that through a single campaign we will have the visibility of the entire Google inventory, this implies that it will reach many people through different formats. So if our product/service is something that fits the needs of most people, we recommend trying this type of campaign.

When is NOT recommended to use Performance MAX campaigns?

If you are just starting out with Google Ads, have a new account, and have not had any conversions, we do not advise you to use these campaigns. As we mentioned before, Google uses artificial intelligence and historical data to understand where and when to sell our product/service more efficiently.

Within this historical data we have the conversions of our account, which is a key part for the good use for these campaigns. If we don’t have around 30 conversions in the last 45 days it will be difficult for Google to use historical data and understand where to sell your products and services.

It is also not recommended to use this type of campaign for products or services that target a specific niche audience. As we have mentioned before, these types of campaigns are good for reaching a large part of the population. If you want to sell something very specific, it is best not to invest your budget in campaigns as massive as Performance MAX.

Let’s see some examples of good practices

Example 1

If you want to sell life insurance or shoes, for example, this type of campaign can be very beneficial since the vast majority of people need these services or products.

Example 2

If you want to sell spare parts for a specific industrial machine, then we do not recommend using these types of campaigns. The niche you are targeting is very narrow, and this type of campaign just plasters the internet with your ads, which will generate many impressions, clicks and waste your budget.

Conclusions

Google will continue using artificial intelligence, machine learning and automations in its platform and campaigns. This is the future for advertisers. On one hand, it is beneficial because it will not require great skills to publish on your platforms and get results, but on the other hand, it will not allow the Google Ads specialist to be granular with modifications or changes within their campaigns.

Beyond this quick guide to understand the new Performance MAX campaigns, we always advise you to initially test the new campaigns with a low budget and measure the results such as the cost per click, or the cost per conversion. Once you have certain results you will be able to know if it is a campaign that fits your objectives or not. Remember, in marketing the key is always to test and measure!

If you do not have much experience and want to try these campaigns or if you have any questions, contact us here or use the form below. We are delighted to hear your challenge and help you get the most out of your business and budget.

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Universal Analytics will be replaced in 2023 for Google Analytics 4​

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Universal Analytics will be replaced in 2023 for Google Analytics 4

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Google Analytics is the central data platform that every marketing team relies on these days to control and understand basically traffic, campaign ROIs and user acquisition & engagement, for example.

For more than 10 years we have been using Google Analytics Universal product and interface to read and process our business data, take decisions and measure our results. But in 2023 all companies will be forced by google to transition to their brand new interface, Google Analytics 4. 

Keep reading and learn how can you make this transition for your business data simple and smooth. 

What is this change all about?

Google announced officially that on July 1, 2023, standard Universal Analytics properties will stop processing new data and Google Analytics 4 will replace it. 

This means that if you are still using Universal Analytics properties, we recommend your company prepares to use Google Analytics 4. A brand new interface very different than the one we are used to, although with much better data structure.

This change will mostly affect marketing and IT departments because they are the ones who are use to manage and process data in Google Analytics platform. 

How will this affect my business?

First things first, until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties but after this date, you’ll be only able to access your previously processed data in your Universal Analytics property for at least six months. Because we know how important data is today for every company, we strongly suggest and encourage you to export all your historical reports before July 1, 2023. If you want to know how to export your data from Google Analytics Universal check this link.

Google said that in the next few months, they will provide dates when existing data in universal properties will no longer be available. After this date, your data is gone, so this is why exporting everything before next year is so important.

In the end, is the old story of learning a new tool. It is important that your team can be ahead of this and starts right now doing some changes, so next year, while you do the transition from one to another, it wont impact your business.

How can I know if my business is using GA4 or Google Analytics Universal properties?

To see what kind of properties your Google Analytics is using, you simply need to:

Click the breadcrumb at the top of any Analytics page to see the organizations, accounts, properties, and views to which you have access. This will show your accounts, permissions and properties. 

If the properties shown use a tracking code starting with “UA-xxxxxx” like the image shown above then that is a Universal Analytics property and soon next year will be gone forever.

The GA4 properties are simply a number with no “UA-” in the tracking code, just a simple number like the first case in the image above «MY GA4 Property».

When you create a new GA account, they will take you now directly to create a GA4 property because it is what Google is pushing right now. But don’t worry, you still can create an old property of Universal Analytics if you need more time to do the transition.  Actually you con have both running simultaneously. Just bear in mind it will be gone last year.

If you still don’t understand how to check your properties in GA follow the instructions on this link.

Conclusions

If you are currently using a GA4 property for your business, then you are on the right path. Many companies have already started adapting to all these changes. 

Perhaps you have both properties on your GA account, that is good also because once GA Universal is gone you can continue with your GA4 property. But if you are the case where you only have Universal properties to process your data, then we strongly suggest you start thinking on using GA4 and adapting your marketing team to the new ecosystem, it will take some time but as always we will adapt.

Need help?

At Studio Ideago, we have the best big data and marketers professionals that can help and assist your business to make this important transition easy for next year.

We are experts in helping companies be ahead of problems, so feel free to reach out to see in further details your particular case. Drop us an email here or just complete the form below and one of our experts will get in touch very soon.

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